WooCommerce vs. Shopify: Which eCommerce Platform is Best?

little ecommerce boxes on a laptop

In the vast sea of eCommerce solutions, two platforms have consistently stood out as popular choices for businesses both big and small: WooCommerce and Shopify. But which one should you go for? As with most things in life, the answer is not straightforward—it all depends on your specific needs. In this article, we’ll dive into the core features, pros, and cons of both platforms to help you make an informed decision.

WooCommerce: An Overview

WooCommerce is a free, open-source plugin designed for WordPress. This means you need to have a WordPress website to use WooCommerce. If you’re already running a WordPress website or love its flexibility, adding WooCommerce is a seamless experience.


  1. Customization: Being open-source, WooCommerce provides endless opportunities for customization. You can modify, tweak, and extend its functionalities using plugins.
  2. Flexibility with Products: WooCommerce handles all types of products—digital, physical, subscriptions, and even bookings.
  3. No Monthly Fees: WooCommerce is free to download and use, but remember that you’ll still have to pay for hosting, domain, and potential premium plugins.
  4. WordPress Integration: If you’re familiar with WordPress, integrating WooCommerce is a breeze.


  1. Maintenance: You’ll be responsible for regular backups, updates, and security. This can be daunting for non-tech-savvy users.
  2. Steep Learning Curve: Setting up and optimizing can be challenging for beginners.
  3. Additional Costs: While WooCommerce is free, you might end up spending on premium themes, plugins, and other integrations.

Shopify: A Glimpse

Shopify is a hosted eCommerce platform, which means they provide both the software and the hosting solution. It’s a one-stop shop designed specifically for eCommerce.


  1. User-Friendly: Shopify is designed with beginners in mind. Setting up a store can be done in a few hours, even with zero technical knowledge.
  2. 24/7 Support: Shopify offers round-the-clock customer support.
  3. Integrated Payment Solutions: With its payment gateway, Shopify Payments, you can easily handle transactions (though there’s a fee).
  4. Security: Being a hosted solution, Shopify takes care of backups, updates, and security.


  1. Cost: Shopify charges a monthly fee, and if you choose to use a payment gateway other than Shopify Payments, you’ll be charged additional transaction fees.
  2. Less Customization: Compared to WooCommerce, Shopify’s customization capabilities are limited unless you delve into coding.
  3. Closed System: Unlike WooCommerce’s open-source nature, Shopify is a closed system, so you’re at the mercy of their rules and limitations.

In Conclusion

Your choice between WooCommerce and Shopify should be influenced by what you prioritize more—do you value unlimited customization and have some tech background (or are willing to hire someone who does)? Then WooCommerce might be the way to go.

If you’d rather have something up and running quickly, with less hassle regarding the tech side of things, Shopify could be your best bet.

No matter which platform you lean towards, we at Yellowstone Digital Media have got your back. Our expert team is equipped to guide you through every step of the process, ensuring your eCommerce venture is a roaring success. Choose your platform, and let us help you shine online!